Join our masterclass: Wed 11 May, London
Climate change cannot be the concern of a relatively small number of committed environmentalists – it demands a response from across society, and in particular, from across the political spectrum. Climate change is often perceived as a left-wing issue and many on the centre-right have felt alienated from the climate conversation. If we are to break through this political barrier, the values and concerns of centre-right audiences must be adequately addressed when communicating about climate and energy.
This masterclass is designed for policymakers, advocates and campaigners from across the political spectrum whose work involves engaging people on the centre-right with climate and energy issues. Focussed around small ‘c’ conservative values, this interactive and participatory event lead by George Marshall will provide participants with a toolkit for generating constructive conversations and compelling campaigns, based on our growing body of work in this field.
Learn more about our Climate Visuals resource and our Faith project
Images are a crucial part of communication and storytelling. They have the power to reach people in ways that the written word can’t. And yet research into how people interpret and respond to climate change images has been limited to a handful of studies.
Our Climate Visuals project is the first of its kind, filling a critical gap – an evidence-based report into what makes for effective visual communication with an accompanying image library resource. Last week we ran a webinar presenting our 7 principles for visual climate change communication, which generated lots of interest from participants from across the world.
If you have been using or plan to use the insights from Climate Visuals in your work, please tell us how! We are collecting examples of this project’s impact and would love to hear from you – please simply reply to this email. Thank you very much for your feedback.
On Monday, religious leaders delivered an interfaith climate change statement to the President of the UN General Assembly at an official event in New York. Faith shapes the values and behaviour of billions of people. We believe that for climate communicators both within and outside faith communities, there is a need to better understand the language that engages people of faith. Join our webinar on 26 April to find out more about our international multifaith research – in particular, five narratives about climate change that work across faiths.
Climate conversations: more than magic words
Recently there were some interesting reactions to a paper in Nature Climate Change on the value of framing climate messages. This opinion piece challenged the efficacy of using different frames to communicate climate change – suggesting that ‘magic words’ do not have any effect on people’s deep-rooted values and worldviews.
Framing messages about climate change in ways that resonate with people’s values is one of our key areas of expertise and, we argue, a crucial first step in building wider and deeper public engagement. As we highlighted in our own opinion piece, it’s true that there are no ‘magic words’ – but there are definitely better and worse ways of starting a conversation, and using the right language is about starting a productive dialogue, not ‘winning an argument.’ Change begins with conversations.
Speaking of conversations, the IPCC (Intergovernmental Panel on Climate Change), the figurehead for climate science at a global level, has recently been having discussions about how to communicate their findings more effectively. We attended and contributed to the first IPCC meeting dedicated to communication, where it was resolved to improve the communication of the IPCC’s findings through much closer engagement with communications expertise – a proposal we advocated for and are delighted to see.